Judging Criteria - Other workplace savings Communications

1. Strategy & Objectives (SMART)

In this section the judges will want an insight into any research that was undertaken in setting your objectives as well as the strategic planning process involved. You should mention:

• What the objectives were for your communication
• Outline of your strategy
• Did your communications piece go beyond the disclosure required by statutory or regulatory compliance? If so, how and why?

2. Target Audience and Segmentation

If your entry is clearly a media campaign, then your entry must clearly identify who the target audience is and the process for any segmentation. Judges will be looking for how well you segmented your market and derived your target audience, as well as how this will assist in achieving the objectives.

3. Implementation of the campaign

The implementation of the Media Campaign must be demonstrated. You must outline the specific tactics of the campaign and how the strategy was implemented. Judges will be looking for effective implementation in accordance with the overall strategic plan.

4. Communicating the message

In this section you must explain how the design, layout and content of the communications piece delivered easy comprehension by the target audience. If disclosure went beyond the required statutory/regulatory disclosure, was any additional information relevant, contextual and ordered to augment the other key information & overall reader comprehension.

For Media Campaigns the choice of media channel or channels and why they were employed for this particular campaign. Where more than one channel has been adopted you must explain how the channels integrated and supported one another.

5. Creativity and innovation

Judges will be looking for excellence in creative execution and the effectiveness of this in communicating the message. You must explain the overall creative platform, copy, graphics, design elements etc. and how this impacted on your audience.

6. Evaluation of progress/results

Compare any actual results to stated objectives. If a campaign is still in progress, you should explain how results are tracking.