Judging Criteria - Annual Report & Investment Statement of the Year

1. Strategy & Objectives (SMART)

In this section the judges will want an insight into any research that was undertaken in setting your objectives as well as the strategic planning process involved. You should mention:

• What the objectives were for your communication
• Outline of your strategy
• Did your communications piece go beyond the disclosure required by statutory or regulatory compliance? If so, how and why?

2. Communicating the message

In this section you must explain how the design, layout and content of the Annual Reporting or Investment Statement delivered easy comprehension by the target audience. Were the messages easy to read & understand (Clear and concise language; Plain English; Free of jargon; Free of complex concepts)?  If disclosure went beyond the required statutory/regulatory disclosure, was any additional information relevant, contextual and ordered to augment the other key information & overall reader comprehension.

3. Creativity and innovation

Judges will be looking for excellence in creative execution and the effectiveness of this in communicating the message. You must explain the overall creative platform, copy, graphics, design elements etc. and how this impacted on your audience.

4. Evaluation of progress/results

Compare any actual results to stated objectives. If a campaign is still in progress, you should explain how results are tracking.